Urbaser, a leading player in environmental management, is proud to announce its new brand identity focused on the circular economy.

The company's commitment to responsible resource management and dedication to a more sustainable future has inspired the new identity, which will differentiate Urbaser in the increasingly demanding market.

Urbaser discloses its new brand identity

"Making Circularity Real" is Urbaser's new brand identity, reflecting the company's values and essence. The new logo, colours, and visual identity are designed to convey the group's vision and ambitions and recognize the contributions of employees and partners to inspire meaningful transformation every day.

"We are excited to unveil our new brand identity and to assert our positioning and differentiation in the market while meeting the growing expectations of our clients", said Claude Saint-Joly.

The new brand identity will be gradually rolled out across all communication materials of the company, including the website and social media. Urbaser's new identity reinforces its commitment to the circular economy and a more sustainable future, contributing to the planet’s wellbeing.

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